Search Engine Optimization (SEO)
Friday, March 31st, 2006Search engine optimization is tweeking your site in order for it to rank high in search engines. SEO happens in two places, on your site and off your site. In order to do on site SEO you must know at least a little bit of HTML. Keyword research must also be done for on site SEO Off site SEO involves again, keyword research, link trading, directory submissions, article submissions, and sometimes link purchasing.
SEO is generally logic mixed with educational guesses. To understand the basics of SEO you must understand how search engines generally work. Search engines do their best to find the most relevant websites. The key is convincing search engines not to mention visitors that your site is the most relevant site out there for the keywords you are targeting. (Sometimes people get way out in left field trying to make their website relevant for search engines that they forget that their website is for the benefit of people.) Some people have a really great product to sell or some very useful information to give out, but because their site isn’t relevant to search engines a.k.a. “search engine friendly”, not too many people will ever see your product or information.
