Keyword Research
Keyword research is finding out what keywords or phrases that customers use to find the products you want to sell. Keyword research should be done before you build your website. I will find a product that I think I might want to sell and then go use Digital Point’s Keyword Suggestion Tool to see how many times a day customers search for that product. After I find out how many times a day customers have searched for the product, I go to Google and put in the keyword or keyphrase to see what kind of competition is out there. I like to see keywords that have atleast 200 searches a day with less than maybe 2 million competitors. I consider the above stats to be fairly easy to optimize a site for. I will talk about this more in-depth in other articles.
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May 12th, 2006 at 9:04 pm
[…] When you are building a website it is always good to do keyword research before you even start building your site. With one of my websites, I came up with two major keyphrases. I spent all my time optimizing for those two keyphrases. When I did directory submissions, I traded out those two keyphrases and the name of my site as the title of the site. When I did link exchanges, I did the same. Now I’m ranking well for one of two keyphrases in both Yahoo and Google. The other keyphrase I’m doing well in yahoo. At the time, both of these keyphrases were getting about 200 or more searches a day. Now both of them are getting a lot less than that. […]