Have you ever looked at your stats and seen that you had a ton of unique visitors, but yet you had little or no sales?  To get visitors to your site takes marketing.  You could have the best marketing strategies in the world that attract all kinds of visitors to your site, but your website itself may be scaring them away.  What good is a strategy directs visitors to a site that can’t keep them.  One of the biggest things that turns customers away is a hideous-looking site.  First impressions are lasting impressions.  A site that looks professional and attractive gives a sense of security and trust to the customer.  On the other hand, a site that is lacking in quality and design, to put it nicely, makes you want to run before they scam you somehow.  Okay, so you say that you agree but don’t have many resources to put into your site.  There are many ways to get million-dollar looks on a budget.   A web template can get you off to a great start with minimal bucks.  You get a professional look that can be easily customized with your info.   The downfall is that many people could potentially use the same template you choose, but the chances that you would ever see them on the web are slim to none.

This entry was posted on Tuesday, March 21st, 2006 at 1:43 am and is filed under Website Usability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.